~ Advantages & Disadvantages of Data Mining?~

December 5, 2006 at 6:37 pm (Data Mining, Topic of the Week)



Data mining can aid direct marketers by providing them with useful and accurate trends about their customers’ purchasing behavior.   Based on these trends, marketers can direct their marketing attentions to their customers with more precision.  For example, marketers of a software company may advertise about their new software to consumers who have a lot of software purchasing history.  In addition, data mining may also help marketers in predicting which products their customers may be interested in buying.  Through this prediction, marketers can surprise their customers and make the customer’s shopping experience becomes a pleasant one.

Retail stores can also benefit from data mining in similar ways.  For example, through the trends provide by data mining, the store managers can arrange shelves, stock certain items, or provide a certain discount that will attract their customers. 


Data mining can assist financial institutions in areas such as credit reporting and loan information.  For example, by examining previous customers with similar attributes, a bank can estimated the level of risk associated with each given loan.  In addition, data mining can also assist credit card issuers in detecting potentially fraudulent credit card transaction.  Although the data mining technique is not a 100% accurate in its prediction about fraudulent charges, it does help the credit card issuers reduce their losses.6

Law enforcement

Data mining can aid law enforcers in identifying criminal suspects as well as apprehending these criminals by examining trends in location, crime type, habit, and other patterns of behaviors.


Data mining can assist researchers by speeding up their data analyzing process; thus, allowing them more time to work on other projects.   


Privacy Issues

Personal privacy has always been a major concern in this country.  In recent years, with the widespread use of Internet, the concerns about privacy have increase tremendously.  Because of the privacy issues, some people do not shop on Internet.  They are afraid that somebody may have access to their personal information and then use that information in an unethical way; thus causing them harm. 

Although it is against the law to sell or trade personal information between different organizations, selling personal information have occurred.  For example, according to Washing Post, in 1998, CVS had sold their patient’s prescription purchases to a different company.7  In addition, American Express also sold their customers’ credit care purchases to another company.8  What CVS and American Express did clearly violate privacy law because they were selling personal information without the consent of their customers.  The selling of personal information may also bring harm to these customers because you do not know what the other companies are planning to do with the personal information that they have purchased.  

Security issues

Although companies have a lot of personal information about us available online, they do not have sufficient security systems in place to protect that information.  For example, recently the Ford Motor credit company had to inform 13,000 of the consumers that their personal information including Social Security number, address, account number and payment history were accessed by hackers who broke into a database belonging to the Experian credit reporting agency.9  This incidence illustrated that companies are willing to disclose and share your personal information, but they are not taking care of the information properly.  With so much personal information available, identity theft could become a real problem. 

Misuse of information/inaccurate information

Trends obtain through data mining intended to be used for marketing purpose or for some other ethical purposes, may be misused.  Unethical businesses or people may used the information obtained through data mining to take advantage of vulnerable people or discriminated against a certain group of people.  In addition, data mining technique is not a 100 percent accurate; thus mistakes do happen which can have serious consequence.10 



  1. Hany said,

    I need Moreeeeeee…….!!!!!

  2. annie said,

    i need hhhhheeeeeelllllllllpppppppp!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

  3. bob said,

    Very well written and informative. Backed up with several examples this article is a life-saver as it incorporates all possible useful information into small sections. Really helped me understand.

    THANK YOU whoever wrote this.

  4. Valerusd said,

    You have the natural advantage in debt settlement program , which may be appropriate for debtors with …
    Great Solution

  5. zyra quinxie m. abelo said,



  6. danielle williams said,

    dude, i like freakin love your freakin website dude like totally!!

  7. maxemium penis said,

    your a fag

  8. Shan said,

    thanks your information was really helpful 😉

  9. OPPS said,


  10. bob said,

    you information is really helpful.
    thanks very much for the work you do.

  11. ben said,

    This is a very good piece of work it really helped me
    please keep it up.

  12. kidd said,

    thanks for the information

  13. fafa said,

    i need more

  14. Raya said,

    its all wrong open another site believe me its wrong and NOT useful !!!!!

  15. Ezekiel Kafui Kunkpe said,

    U are doing a good work but information like the advantages and disadvantages should be displayed if possible

  16. secret said,

    ahhh..hehehehe..thank u..very much..

  17. sumbody said,

    ganun ba?hahah,tenkyu..

  18. sumbody said,

    ,ganun ba un?hahah,,tenks

  19. essy said,

    finally!!!!!!got this stuff which is not in the damn books. thanx whoever came up wiyh this shit

  20. Obi said,

    Quite a great piece. It really helped me

  21. David said,

    Anybody no how much this thing costs, or a website that will tell me more???

  22. justine said,

    that saved me big deal. thanx

  23. Jyoti said,

    Give the more information

  24. taina said,

    Good work.It realy helps me.

  25. taina,OBED said,

    good work,good work

  26. benzino said,


  27. anjali said,

    I got the information what i required
    thanks a looooooooot…………..

  28. Preethi said,

    I had seminar I got all the information. Thanks a lot.

  29. mob said,

    Good work!! CONGRANTS.

  30. Isra'a said,

    thats marvelous…like you know what exactly am thinking of ………..thankx man

  31. Amo said,

    This is extremly good especially for the advtanges side but i recommend you had bullet points for both the advantage and disadvantge section to makes things stand out more because on the disadvantges side it wasnt clear what the points were

  32. arunabh said,

    thanks.I needed this for my project

  33. tanisha said,

    was really important.needed it urgently.

  34. jehnaiiiiii said,

    yeah and thatx ryt ..

  35. sajid said,

    Notes are really impressive…pls may I have more points regarding the same

  36. anu said,

    Excellent job, so informative……

  37. priya said,

    i need some more notes ya….

  38. saurav said,

    very helpful notes, thanks to whosoever made this

  39. vidhya said,

    Its not very impresssive but its informative……… plz give more information than dis…..

  40. Ubsoft said,

    Dat piece of info help me keep it up

  41. Praza said,

    very use full information .keep it up-to-date so it will be help full for others.
    thank u for the information.

  42. ANJALI said,


  43. priya said,

    i want the info about overcome measures incase of disadvantages………please update as soon as possible

  44. mohit joshi said,

    outdated …

  45. arjay flores@yahoo.com said,

    it could not be safe it to all of people that nearest to their home you must be stopped it to be care and you save the life

  46. kushal said,

    I am searching this information in all text books,but i didn’t got this information………………so thank’s

  47. ffsdfds said,


  48. punk said,

    xam tmrw….. thnx…..

  49. monika done said,

    it was good info

  50. deecore said,


  51. saravanan.j said,


  52. sonu said,

    got helped>>>>>>>>>>>>

  53. escorts new york said,

    I am genuinely glad to glance at this website posts which contains plenty of useful
    facts, thanks for providing such data.

  54. sister said,

    wow tnx for such useful information, very descriptive and clear.

  55. atec feeders said,

    If it’s the ultimate adrenaline rush you seek,
    hire a car with First Car Rental and bungee jump the Orlando cooling towers today.
    The majority of the children supported with Edwards
    ‘ syndrome seem weak and fragile, and they are often of insufficient weight.
    The System menu also gives you access to more complex information about your system.

  56. shirish vikas kunvar said,

    its very usefull information for us

  57. fuck off said,

    what the hell!!!!i need more of this!!!!!

  58. fuck off said,

    damn it!!!

  59. logesh said,

    yeah, data mining is especially useful in backing sector and it helps in loan section.

  60. angel said,

    anybody know how to do macros and user forms good?

  61. Oba said,

    Wat is did I don’t lyk wat am seeing

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: